Recently I achieved a great milestone with my marketing services. I got a publishing client’s debut fiction novel into Publisher’s Weekly. Which was kind of a big deal. Except that the review wasn’t that great. Naturally, my client was upset about the review. In my podcast #2 titled “What to do when you receive a[…]
Want a way to expand your reach without exponentially increasing the amount of work you do on your end? Build a marketing street team. Today’s tidbit will give you five tips for building a marketing street team. The tips are super easy to implement. Things you can start doing today. Pin this image to your[…]
This week I put together an eproduct for you guys! It contains some solid free online marketing advice, if you’re interested in learning how to grow the audience for your business online. These are tactics that I use everyday to gain exposure for my clients. And did I mention that it was free? I believe[…]
Facebook is working really hard to improve its search functions.
For me, search on Facebook has been one area that has needed some work for a while.
But Facebook is now slowly rolling out something called Graph Search and I think this will have a huge impact for small business.
Facebook Graph Search for small business – what could it mean for you?
The bottom line is […]
The event was great.
A classy, jazz-centric, Rockin’ New Year’s Eve-inpsired event put on by an amazing venue and an awesome jazz nonprofit.
Part of the marketing strategy for the event included the collection of information from the attendees.
In other words, market research.
Market research is a valuable tool for the any industry.
With market research compiled from information obtained from surveys, business owners get insight into their target market’s buying habits, lifestyle and feedback on products and services.
Designing an effective survey is essential to facilitating the collection of this information. Consider using online software to conduct surveys that you can promote via receipts, emails, social media or landing pages from print advertising.
Here are a few steps to designing a market research survey:
Step 1: […]
Examples of Book Advertising
Today marks a milestone in the marketing campaign for our of our clients, Carrie Knowles.
Today is the day we send out dozens of galleys to local, regional and national publications for consideration for reviews.
Lillian’s Garden, Carrie’s fourth book is set to release on April 26, 2013 by Roundfire Books!
In honor of the crazy amount of of publicity we’re doing over the next three weeks for Carrie, in order to get massive amounts of pre-publication reviews, today we wanted to share a quick article on book promotion ideas.
Book promotion ideas – for self-published and traditionally published authors […]
There are many cool things businesses can do with Facebook pages these days.
Here are a few Facebook page features you may not be aware of.
1. Schedule your posts via Facebook
Prepare your posts in advance and schedule when they will appear on your page.
How to schedule Facebook content via Facebook: […]
We ask a lot of questions. You could say we’re inquisitive. You can call us nosey even. But let’s make a deal. If the questions we ask you combined with the follow-up associated with the questions don’t help you rock your business marketing, we’ll treat you to something amazing like dark chocolate, caffeine or a[…]