The event was great.
A classy, jazz-centric, Rockin’ New Year’s Eve-inpsired event put on by an amazing venue and an awesome jazz nonprofit.
Part of the marketing strategy for the event included the collection of information from the attendees.
In other words, market research.
Market research is a valuable tool for the any industry.
With market research compiled from information obtained from surveys, business owners get insight into their target market’s buying habits, lifestyle and feedback on products and services.
Designing an effective survey is essential to facilitating the collection of this information. Consider using online software to conduct surveys that you can promote via receipts, emails, social media or landing pages from print advertising.
Here are a few steps to designing a market research survey:
Step 1: […]