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What to do when you receive a negative review from the media

April 16, 2013 1:43 pm Published by Leave your thoughts

Recently I achieved a great milestone with my marketing services. I got a publishing client’s debut fiction novel into Publisher’s Weekly. Which was kind of a big deal. Except that the review wasn’t that great. Naturally, my client was upset about the review. In my podcast #2 titled “What to do when you receive a negative review from the media” I go over a super cool study that outlines why a negative review from an authority can actually be a good thing for your brand. Download it from iTunes. The podcast goes over how to handle a negative review and... View Article

Book Promotion Ideas: 4 Simple Ways to Market Your Books

January 10, 2013 8:10 am Published by Leave your thoughts

Examples of Book Advertising Today marks a milestone in the marketing campaign for our of our clients, Carrie Knowles. Today is the day we send out dozens of galleys to local, regional and national publications for consideration for reviews. Lillian’s Garden, Carrie’s fourth book is set to release on April 26, 2013 by Roundfire Books! In honor of the crazy amount of of publicity we’re doing over the next three weeks for Carrie, in order to get massive amounts of pre-publication reviews, today we wanted to share a quick article on book promotion ideas. Enjoy! Book promotion ideas – for... View Article